Mahindra & Mahindra Limited is an Indian multinational corporation that operates in several industries, including automobiles. The company was founded in 1945 as a steel trading company in Mumbai, India. In the 1950s, it began manufacturing Willys jeeps under license from the American company, and this marked the beginning of its automotive journey.
Mahindra launched its first indigenous product, the Mahindra CJ-3A, in 1954. Over the years, the company has expanded its automotive portfolio to include a range of SUVs, pickups, commercial vehicles, and electric vehicles.
One of Mahindra's most iconic vehicles is the Mahindra Thar, which was first introduced in 2010. It is a rugged, off-road vehicle that has gained a cult following in India and abroad. Mahindra has also entered into joint ventures with several global automobile companies, including Ford and Renault, to develop new products and technologies.
In recent years, Mahindra has focused on developing electric vehicles and sustainable mobility solutions. The company has launched several electric vehicles, including the eKUV100, the e-Verito sedan, and the e-XUV300 SUV.
Today, Mahindra is one of India's largest automobile manufacturers, with a presence in over 100 countries. Its automotive division accounts for a significant portion of the company's revenue and is a key contributor to its growth and success.
